I’m a branding girl. If there is one thing my clients know it is that I believe in building a brand, and a platform for your work.
Yeah, but you can’t brand a person?!
Actually, you can and you should. It doesn’t matter that all your books fall under different genres. It’s about you, the author and the image that you are presenting to the world and to your readers. You are the company and your books are the product. So in terms of branding you need to think like a company and make your brand noticeable. Your brand may not be identifiable by a traditional logo, but your across the board consistency will.
What is your mission and your vision? Figure those things out and you can start building.
One of the biggest issues related to branding I have found (besides the poorly designed book covers) are feebly constructed websites. Would Nike throw together a web page to highlight their products in a free site with no identifiable markers? Nope. And neither should you. Don’t know what I mean? Check out John Grisham’s web page – now look at yours. Yeah he makes oodles of money off the sales of his books, but if you want to sell like a best-selling author, you need to act like a best-selling author.
Here are some tips when building your author website:
Now, you have an idea on how to setup your author website – get to work.
If you don’t know where to start and couldn’t possibly do it alone, please contact VMG Literary and we’d be happy to do if for you!
Promotion is such an important part of selling your art and without it your book sits alone on a virtual shelf waiting for readers.
You know this, yet you do the bare minimum to get your book up and running, or you do too much of the wrong thing, trust the wrong people and spend copious amounts of money with little result. You don’t need to work hard…well you do, but more importantly you need to work smart while enlisting help from people who understand how to navigate the tough, time-consuming work for you.
This is going to piss off a lot of bloggers but the truth is, writing a blog and hosting blog tours for authors does not a publicist make. There is a reason promotions and book marketing is a skill; it takes a tremendous amount of research, knowledge and knowhow to get the work in front of the right people. And NEWSFLASH! book marketing and book publicity are two completely different functions. Yes, blog tours work, as do cover reveals and giveaways, both of which fall under marketing, but remember it is all a numbers game and the winner is always the one with the growing bank account – usually the blogger who sold you on their services. However, that doesn’t mean it is all for not. I sometimes do virtual book tours, but I also focus on PR work which means finding a message and getting the world to listen via media outlets.
So who and what should you trust? And what should you do?
First, know the difference between marketing and PR. (See our marketing page for more info) Then do some research on a professional, someone who understands
the industry and reach out to them. Rather than just looking to save a buck by hiring a blogger who offers really cheap book blasts, hire an actual publicity company to get you what you need (like us – quick and dirty shameless promotion), or find a qualified person who is getting started in the industry and see if they can help with your budget. Yeah, it might cost you a bit more, but the results will be worth it. Have them work to get you interviews, schedule guest posts, handle your social media blasts and set up a fan page. They will talk to your local bookstores and work to get you signings, or perhaps get set you up on a tour of conventions. There are numerous ways to sell a book outside of the same old blog tours and cover reveals and although I recommend them as well, you should have someone out there pushing your story, your author brand and your book, because the more coverage you get, the more attention your work receives.
I have an article about branding coming soon but here’s a little bit on the subject because it’s key. Everything, down to your headshot and Twitter cover should be devised with care and consistency and a publicist or trained marketing/communication professional can assist. They know what works, what certain demographics are attracted to and how to communicate your messages effectively. For instance, most people don’t know how to draft a media kit; what true market analytics entail; benchmarking; proper website design (not from a web designers prospective but a marketing perspective); how to analyze the current platform and help you build one that will entice readers and eventually publishers. You need someone to help you engage your audience so you are a significant presence, not just some indie author that no one wants to review, because your cover is homemade and you have two suspect reviews on Amazon.
Lastly, there is a lot to be said for having solid representation. And beyond all of those previous points, you get time to write because you won’t have to spend all that time hustling your own book. I call that a win-win.
If you want to learn more about what an honest to goodness publicist or communications specialist can do for you, click on that little box that says “chat” or email us. We are happy to help, guide and assist in any way we can.
EVERONE AT VOIR IS EXCITED TO ANNOUNCE THE RELEASE OF OUR NEWEST NOVEL BY THE TALENTED DUO HUNTER MAINE AND LOUISE LIGON. IN THE COMING DAYS WE WILL BE REVEALING THE COVER FOR THIS SEXY AND MYSTERIOUS TALE, FOLLOWED BY A PRE-SALE SO YOU CAN RESERVE YOUR COPY BEFORE IT HITS THE STANDS. BE SURE TO CHECK OUT THEIR WEBSITE WHERE YOU’LL FIND REALLY AWESOME INFORMATION ABOUT CHARACTERS AND EVEN SOME COCKTAIL RECIPES INSPIRED BY THE BOOK.
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[su_heading size=”22″ align=”left”]AUTHOR HUNTER MAINE[/su_heading]
Hunter was previously an executive before deciding to leave the fast-paced, corporate world behind. He took time off to travel throughout Europe where he met Louise on a trip to Ireland. They both shared a passion for storytelling and the creative chemistry was undeniable. His appetite for writing began at an early age in his high school writing class. During a class writing exercise, Hunter chose to work on a sensual romance. Although his teacher was impressed with his style, warned him about its inappropriate nature in school, making it all the more desirable to write.
Always a voracious reader, some of his favorite authors include Alexandre Dumas, Fyodor Dostoevsky and contemporary writers such as Pat Conroy and Anne Rice. Hunter’s unique voice for strong, male characters has breathed life into the Blue Paramour series. His personal motto in regard to his work is “Do it with passion or do not do it at all.”
Now residing in Los Angeles, when not writing Hunter enjoys weekend trips to Napa and Las Vegas. He is a connoisseur of whiskey and cigars.
[su_heading size=”22″ align=”left”]AUTHOR LOUISE LIGON[/su_heading]
Louise Ligon is an award winning writer of film, television, and erotic romance novels. A San Francisco native currently living in Los Angeles, she loves traveling the world as a ravenous historian soaking in European royal genealogy and women’s studies in a wide diversity of cultures. This with being an avid reader of historical biographies and historical true romance, combine to provide her a unique ability to create strong female characters and historic writing rich in detail.
Her travels are also the perfect opportunity for her to indulge in two of her other passions, photography and wine collecting. She is a major advocate for animal rights and is involved with one of the largest animal rescue organizations in the nation, Best Friends Animal Society.
Louise lives by the adage “Be yourself; everyone else is already taken.” She attributes much of her passion for writing to her grandmother, an acclaimed author. However, her writing heroes range from Shakespeare to George RR Martin and Diana Gabaldon.
Louise’s life took an unexpected turn while vacationing in Ireland where she met her writing partner, Hunter Maine. Sharing a love of writing, they instantly connected. Their first book collaboration, Blue Paramour (due for release early 2015), is a historic erotic romance with gay themes and is the origin story of their alpha male character which will culminate in a thrilling trilogy of love and war.
LET’S START A CONVERSATION. FOLLOW THEM ON…
[su_heading size=”22″ align=”left”]ABOUT BLUE PARAMOUR[/su_heading]
HISTORICAL FICTION/MALE-MALE EROTIC ROMANCE ~ 2015
When Brayden, a devastatingly handsome heir to a prominent Southern family, is caught in a compromising position with his handsome male lover Jackson, life as he knows it comes crashing down. Exiled from the only home he’s ever known and separated from his love, Brayden is ordered to live in Boston where he is expected to become a true man and a proper successor.
But life will show him that things don’t always go as planned…
When Brayden encounters the mysterious and powerful, Vincent Gallaud, he instead embarks on an unforgettable adventure with his newfound king in the tantalizing world of New York City, forsaking everything he has ever known. Taking him on a journey he never expected and teaching him lessons that Daddy would never approve.
Back home, Jackson has no choice but to consent to marry Brayden’s greatest adversary and twin sister, Annabelle Steed. Consumed with greed and longing for revenge, Annabelle will stop at nothing to rob Brayden of his birthright and his happiness. But everything comes at a price.
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[su_heading size=”22″ align=”left”]APPEARANCES & EVENTS[/su_heading]
June 12th – COVER REVEAL
June 14th – Pre Sale on Amazon
June 27th – Romance Novel Convention: Harrah’s Las Vegas
July TBD – Release Party
FOR ANY OTHER MEDIA REQUESTS FOR THESE FABULOUS AUTHOR PLEASE CONTACT US ANYTIME.
Everyone at Voir media Group loves books and in homage of Spring and our authors we are holding a HUGE GIVEAWAY /BLOG HOP!
WE WANT YOU TO BE A PART OF THIS FANTASTIC EVENT AND IT’S A GREAT WAY TO EXPOSE YOUR BLOG OR BOOK!
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Here is what you need to do.
- Sign up via the linky HERE:
- On the day of the hop (April 24), post a little something with a spring theme on YOUR page (i.e. cute love story, your favorite destination, summer reading recommendations, etc.) just make sure it has a spring(ish) theme. Tell people to hop over to all the other sites so they can get their chance to win in all the giveaways and Voila! you have some great exposure.
- Hold your own giveaway – there are no restrictions here. (we will provide via email all the necessary instructions)
- Have fun and spread the word.
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And Now for the Grand Prizes!
Kindle Pre-loaded with tons of books
Paperback: Michele Wolfe, Jennifer Silverwood and Lauren Marie[/col]
15 Paperback books!
3 Digital Copies of various books[/col]
Please contact us with ANY questions!
INSTAGRAM @ VoirMediaGroup
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