I’m a branding girl. If there is one thing my clients know it is that I believe in building a brand, and a platform for your work.
Yeah, but you can’t brand a person?!
Actually, you can and you should. It doesn’t matter that all your books fall under different genres. It’s about you, the author and the image that you are presenting to the world and to your readers. You are the company and your books are the product. So in terms of branding you need to think like a company and make your brand noticeable. Your brand may not be identifiable by a traditional logo, but your across the board consistency will.
What is your mission and your vision? Figure those things out and you can start building.
One of the biggest issues related to branding I have found (besides the poorly designed book covers) are feebly constructed websites. Would Nike throw together a web page to highlight their products in a free site with no identifiable markers? Nope. And neither should you. Don’t know what I mean? Check out John Grisham’s web page – now look at yours. Yeah he makes oodles of money off the sales of his books, but if you want to sell like a best-selling author, you need to act like a best-selling author.
Here are some tips when building your author website:
Now, you have an idea on how to setup your author website – get to work.