10 Ways to Boost Your Author Website

 In Branding, Business, Design, Marketing, Publishing

I’m a branding girl. If there is one thing my clients know it is that I believe in building a brand, and a platform for your work.

Yeah, but you can’t brand a person?!

Actually, you can and you should. It doesn’t matter that all your books fall under different genres. It’s about you, the author and the image that you are presenting to the world and to your readers. You are the company and your books are the product. So in terms of branding you need to think like a company and make your brand noticeable. Your brand may not be identifiable by a traditional logo, but your across the board consistency will.

What is your mission and your vision? Figure those things out and you can start building.

One of the biggest issues related to branding I have found (besides the poorly designed book covers) are feebly constructed websites. Would Nike throw together a web page to highlight their products in a free site with no identifiable markers? Nope. And neither should you. Don’t know what I mean? Check out John Grisham’s web page – now look at yours. Yeah he makes oodles of money off the sales of his books, but if you want to sell like a best-selling author, you need to act like a best-selling author.

Here are some tips when building your author website:

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Now, you have an idea on how to setup your author website – get to work.

If you don’t know where to start and couldn’t possibly do it alone, please contact VMG Literary and we’d be happy to do if for you!
Sara O'Connor
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Sara O'Connor

Miss O’Connor has proven to be a highly effective advocate, leader, communicator and communications innovator. Through the years Sara has represented NY Times best sellers, publishing houses, Golden Globe nominated screenwriters and has spoken across the country on public relations and the book industry.

She is also a mommy to Chloe and two crazy dogs as well as an avid reader, writer and traveler. To work with Sara email her via the contact page.
Sara O'Connor
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